A2P 10DLC Compliance Checklist for GoHighLevel Users

Before you hit "submit" on your next A2P 10DLC registration in GoHighLevel, run through this checklist. Each item is a real requirement that carriers check during review. Missing even one can mean a rejection and days of waiting. Not sure what A2P 10DLC is in the first place? Start with our complete A2P 10DLC guide.

What Business Information Do You Need?

• Legal business name matches IRS/state registration exactly (no DBAs or abbreviations)
• EIN (Employer Identification Number) is correct and active
• Business address matches public records
• Business phone number is working and reachable
• Website URL is live and contains the business name
• Business type/vertical is accurately categorized

What Makes a Good Campaign Description?

This is the most common point of failure. For a deep dive on how to write a campaign description that passes review, see our campaign description guide.

• Clearly states what type of messages will be sent
• Explains why recipients would receive these messages
• Specifies the relationship between sender and recipient (e.g., "customers who booked an appointment")
• Does not contain restricted keywords (cannabis, CBD, gambling, etc.)
• Is unique — not copy-pasted from another registration
• Uses professional, clear language (no slang or vague terms)

What Do Your Sample Messages Need?

• Includes 2-5 sample text messages
• Messages match the declared campaign use case
• Messages include the business name or identifier
• At least one message includes opt-out language ("Reply STOP to unsubscribe")
• Messages are realistic — they look like real texts you'd send
• No promotional content if the campaign is registered as transactional

What Does Your Opt-In Page Need?

• A working URL where customers provide consent to receive messages
• Clear description of what messages the user is consenting to
• Message frequency disclosure ("You may receive up to X messages per month")
• "Message and data rates may apply" disclosure
• STOP instructions ("Reply STOP to opt out at any time")
• HELP instructions ("Reply HELP for assistance")
• Link to privacy policy
• Link to terms of service
• Explicit consent mechanism (checkbox, button, or form submission)

What GoHighLevel-Specific Items Should You Check?

• Sub-account has a valid phone number assigned
• Phone number is not already registered to a different campaign
• The A2P registration is submitted through the sub-account (not the agency level)
• Twilio/LC Phone trust center shows "pending" or "approved" status after submission

What Are the Most Common Mistakes?

These are the same mistakes that cause most A2P rejections. Avoid them and you'll save yourself a lot of headaches:

1. Using your agency name instead of the client's business name — The registration must be for the actual business sending the messages
2. Linking to a generic GHL funnel — The opt-in page needs to be specific to the business and include all compliance language
3. Registering one campaign for multiple use cases — If a client sends appointment reminders AND marketing promos, those should be separate campaigns
4. Forgetting to update the opt-in page URL — If the page moves or expires, your registration can be revoked

Pro tip: A2P Fast Pass generates every item on this checklist automatically — campaign descriptions, sample messages, and a hosted opt-in page with all required legal disclosures. One form, 60 seconds, done.