A2P 10DLC Fees and Costs: What GHL Agencies Need to Know

A2P 10DLC registration comes with fees at multiple levels — from the one-time registration costs to per-message surcharges. As a GoHighLevel agency, understanding these costs is important so you can price your services correctly and explain them to your clients.

What Are the Three Layers of A2P 10DLC Costs?

There are three separate types of costs associated with A2P 10DLC, and they come from different sources:

1. Brand Registration Fee

This is a one-time fee to register a business entity with The Campaign Registry (TCR). As of 2026, the standard brand registration fee is $4. This fee is charged per business — not per campaign or per phone number.

2. Campaign Registration Fee

Each messaging campaign you register under a brand costs a separate fee. The standard campaign registration fee is $15. If a business has multiple use cases (e.g., appointment reminders and marketing messages), each campaign needs its own registration and its own fee.

3. Per-Message Carrier Surcharges

This is the ongoing cost. Every SMS sent through a registered A2P campaign incurs per-message fees from each carrier. These fees vary by carrier and message type:

• T-Mobile: $0.003 per SMS, $0.01 per MMS
• AT&T: $0.003 per SMS, $0.01 per MMS
• Verizon: $0.003 per SMS, $0.005 per MMS

These are pass-through fees charged by the carriers themselves — your messaging provider (like Twilio, which GoHighLevel uses under the hood) collects them and passes them along. They apply to every message, every time, for as long as you're sending.

What Happens If You Don't Register?

Unregistered messages cost more and deliver less. Without A2P registration:

• Carrier surcharges are higher for unregistered traffic (up to $0.01 per SMS on some carriers)
• Messages are subject to heavy filtering — many simply don't arrive
• Your throughput is throttled to very low volumes (sometimes 1 message per second or less)
• Your phone number can be flagged and suspended without warning

So the cost of not registering is usually higher than registering — both in fees and in lost messages. For more on the consequences, read our complete guide to A2P 10DLC.

How Much Does A2P Registration Cost for a GHL Agency?

Here's a realistic breakdown for a GoHighLevel agency registering 10 clients:

• 10 brand registrations × $4 = $40 (one-time)
• 10 campaign registrations × $15 = $150 (one-time)
• Per-message surcharges = ongoing, based on volume

The registration fees are relatively small. The real cost — and where agencies lose money — is in the time spent preparing compliance documents and dealing with rejections. Each rejection means another round of revision, another 3-7 day wait, and often frustrated clients asking why their messages still aren't going through.

How Does A2P Fast Pass Save You Money?

A2P Fast Pass doesn't replace the TCR registration fees — those are charged by the carriers and your messaging provider regardless. What we save you is the time and hassle of preparing the compliance documents that are required to submit the registration:

• Campaign descriptions that get approved the first time
• Sample messages matched to your declared use case
• A hosted opt-in page with all required disclosures
• Everything formatted and ready to paste into GoHighLevel's registration form

At $79 for a single campaign or $99/month for unlimited, the cost of A2P Fast Pass pays for itself the first time it saves you from a rejection. Compare our plans to find the right fit for your agency.